Starting Your Own Candle Brand with Private Label
Want candles under your own name without building a workshop? How private label works, what it costs and how to get it right.
By Avnika Creations
Candles are one of the most popular private-label products: boutiques, salons, e-commerce brands and hotels all sell candles under their own name. Here's how it works.
What is private label?
We make the candle to your specification — fragrance, vessel, colour — and it carries your label and packaging. You focus on brand and sales; we handle pouring, quality and packing.
Step by step
- Brief: your customer, price point and style.
- Samples: two or three fragrances in your chosen vessel.
- Artwork: your label design, with required safety information.
- Production: first batch, quality-checked.
- Reorders: on a schedule as you sell.
Minimums and cost
Most private-label runs start around 50–100 pieces per fragrance. Cost depends on wax weight, vessel, fragrance and packaging; custom fragrance development is quoted separately.
Labelling essentials
Include burn and safety instructions, net weight, your contact details and any requirements of the country you sell in.
Talk to us about private label or becoming a stockist.
