Selling Candles at Your Café or Boutique Counter

Candles are a natural impulse buy: beautiful, giftable and easy to understand. For cafés, boutiques and concept stores they can be a steady, high-margin add-on.

Start small

Begin with four to six fragrances across families: one floral, one fresh, one woody, one gourmand. Add seasonal candles for Diwali and Christmas.

Pricing

Retailers typically mark up wholesale prices by 1.8–2.5×. Make sure your price sits comfortably within what your customers spend on gifts.

Display

• Keep an unlidded tester of each fragrance — people buy what they smell.
• Group by mood, not by size.
• Light one candle (safely) near the counter.
• Add a small card with the notes and burn time.

Your own label?

Cafés often sell a candle in their signature scent under their own brand — see private label.

Reorders

Track which fragrances sell and reorder on a schedule. Apply to become a stockist.